Fashion Your GIF

Joint collaboration with Rodeo Production, photographer Neil Mota and Bleublancrouge for CF Rideau Centre. Print and digital outputs included the art direction and design of multiple one-off large-scale prints and GIFs for outdoor projection, as well as multiple GIF filters to later be programmed into a user-generated app that lets users create their own GIFs using a selfie and a chosen filter to illustrate their own style and mood.