VS Campaign 2010-2015

Campaign art direction, layout and printed collateral for the SDBSL's 2010-2015 campaign for the “Main”. Edgy and typographically driven, opposing type treatments were used to reflect the nature of the campaign: the boulevard's various identities and dichotomies. Driven by historical and cultural references unique to the boulevard, three sets of triptychs were created and applied to multiple applications in the course of the years to communicate the campaign throughout the city - from taxis, bus panels and subway stations to local newspapers and street banners, giving the campaign great visibility.